The Story of Beef

Takes you onto Australian cattle properties where you can discover how beef cattle are raised..

Did you know there are more than 27 million cattle in Australia and that we are the worlds second largest exporter of beef and cattle? Or that beef provides us with valuable nutrients like protein and iron?

The Story of Beef takes you onto Australian cattle properties where you can discover how beef cattle are raised and how meat is processed and delivered fresh to you.

Blunnie the Workboot shows you how the five areas of beef production - the source, the producer, the product, the consumer and the environment all play an important role in the story of beef.